The previous “Brands” drop down in the BestBuy.ca sitewide navigation was cluttered and did not have enough real estate to show all available brands or add new logos.
Data showed that most customers would click on the “Shop all Brands” link showing that they weren’t finding what they wanted in the menu.
BestBuy.ca "Brands" menu in early 2017
Wireframe of the proposed new Brands menu
Redesigned Brands menu on BestBuy.ca