Result
This page was designed for the legacy desktop site only.

Takeaways
- Previously the page had a "Shop All" CTA high up in the hero banner which often resulted in a high exit rate and low time spent on page. We removed this CTA replacing it with navigation components in the relevant content sections, assisting customers in finding product categories and leading to increased clickthrough to specific categories further down on the page.
- While organic traffic and internal navigation to these pages are relatively low, we did observe an increase in conversion rate for customers who visited.