Frigidaire wanted to refresh their brand page on bestbuy.ca with the aim of
driving more sales. We recognized that their page was extremely long and contained content that was geared
more towards marketing initiatives and proposed changes to optimize the page to bring in more organic
traffic, and make navigation more efficient for users shopping for appliances.
We updated the page to give a brief introduction to each product category, call out some features and benefits, and provide customers with a direct link to the various sub-categories or product types. We also recognized that customers shopping for appliances are often shopping for an entire collection, and so worked with Frigidaire to call these out as well at the bottom of the page, linking to custom built product listing pages.