Takeaways
- Our contacts at Jabra were ecstatic about the result, even remarking that they wanted to put the page on a T-Shirt.
- Analytics showed that the most engaged elements were the "Shop Now" CTAs in the comparison tables indicating that customers on the page were ready to make a purchase after learning about the products.
- While organic traffic and internal navigation to these pages are relatively low, we did observe an increase in conversion rate for customers who visited this page compared to those who did not.